Quick answer: Getting featured on Baginda168 happens two ways. Earned coverage — a review, mention or inclusion — is decided by our editorial team and cannot be bought. If you need guaranteed placement, the paid alternative is clearly labelled sponsored content or advertising. Both keep readers informed. Get in touch to share your product.

Key takeaways

• Earned coverage is free, independent and never guaranteed or for sale.
• Paid alternative: labelled sponsored content or advertising for guaranteed placement.
• What helps: a licensed product, genuine news value and verifiable facts.
• What won’t: paying for a positive verdict — we don’t sell reviews or rankings.
• How: tell us about your product via the contact page.

Two routes to being featured

It is worth being clear about the difference, because it protects you as much as our readers. Earned coverage is editorial: our team decides what to review, mention or include, based on relevance and merit, and no payment changes that. Paid placement is advertising: you commission clearly labelled sponsored content or advertising and control the message, but it is marked as paid. Both are legitimate; the line between them is what makes our reviews credible.

How earned coverage works

• We choose the subjects — based on reader relevance, not payment.
• We test or research the product against our own criteria.
• We publish our honest assessment, positive or critical.
• We cannot promise inclusion, timing or a favourable verdict.

How to improve your chances of earned coverage

You cannot buy a review, but you can make your product easy to cover well. Hold a valid licence for the markets you serve. Have genuine news — a launch, a new feature, a licence or a real player-protection improvement. Make the facts verifiable, with accurate terms rather than hype. And make it easy to reach a spokesperson. None of this guarantees coverage, but it removes the reasons we would pass.

The paid alternative: guaranteed placement

When you need certainty — a placement live on a specific date, with your message intact — the honest route is paid and labelled:

• Sponsored content — a labelled article telling your story in depth.
• Advertising — display placements and campaigns.
• Press release — a company-supplied announcement.

These give you control and a firm schedule; earned coverage gives you independent credibility. Many brands use both over time.

What we will not do

We will not sell a positive review, insert a brand into a ranking for payment, or dress up paid placement as independent editorial. We do not sell undisclosed or disguised paid links. We will not feature unlicensed operators or anything targeting under-18s, and we will not publish guaranteed-win claims or invented odds, RTP, bonus or payout figures.

18+ only. Gamble responsibly. If gambling is causing harm, seek help — free, confidential support is available from recognised problem-gambling charities and helplines. Nothing on Baginda168 is a promise of winnings, and gambling should never be treated as a way to make money.

What makes a product worth featuring

• A valid gambling licence for the relevant market.
• Something genuinely new or better for players.
• Strong, verifiable responsible-gambling tools.
• Clear, honest terms with no hidden conditions.
• A real story readers would care about.

How to get in touch

1. Tell us about your product via the contact page — what it is and why it matters.
2. We assess it for potential earned coverage, with no promises.
3. If you need certainty, we explain the paid, labelled options.
4. Either way, readers always know what is editorial and what is paid.

Preparing a press kit

Whether you are hoping for earned coverage or commissioning a paid placement, a clear press kit makes our job easier and your product easier to represent accurately. A useful kit tends to include:

• A short factual summary of what your product is and who it is for.
• Your licence details for the relevant market, so we can verify them quickly.
• Accurate descriptions of key features, with terms and conditions rather than headline claims.
• A note on your responsible-gambling tools and player-protection measures.
• Logos, screenshots and a named contact for follow-up questions.

None of this guarantees a review, but it removes friction and helps ensure that anything we do publish about you is correct.

About Baginda168

Baginda168 is an independent, UK-facing casino and betting review publication. We test and describe licensed gambling products so that adult readers can make informed choices, and we operate under a clear editorial policy: reviews and rankings are decided by our team, not by advertisers. You can learn who we are and how to reach us through our about us and contact page. All paid and company-supplied placements are labelled in line with the FTC endorsement guidelines and the advertising rules that apply to gambling content in Great Britain, and nothing we publish is financial or betting advice. Commercial enquiries go to [email protected].

18+ only. Gamble responsibly. If gambling is causing harm, seek help — free, confidential support is available from recognised problem-gambling charities and helplines. Nothing on Baginda168 is a promise of winnings, and gambling should never be treated as a way to make money.

Frequently asked questions

Can I pay to be featured?

You can pay for clearly labelled sponsored content or advertising. You cannot pay for a positive independent review — those are never for sale.

How do I get an earned review?

Tell us about your licensed product via the contact page. Our team decides what to cover based on relevance and merit; we cannot promise inclusion.

What is the difference between earned and paid coverage?

Earned coverage is independent editorial we decide and do not sell. Paid coverage is advertising you control, always clearly labelled.

Will paying for advertising get me a better review?

No. Advertising and editorial are kept strictly separate; a commercial relationship never changes a verdict.

Do you feature unlicensed operators?

No. We only feature operators licensed for their markets, and never anything aimed at under-18s.

How long does earned coverage take?

There is no fixed timeline, and inclusion is never guaranteed. For a firm date, use a paid, labelled placement.

Can I see coverage before it publishes?

For independent reviews, no — that would compromise their independence. For paid sponsored content, yes, you approve it before it goes live.

Can I pay to get featured on Baginda168?

Independent editorial features are earned on merit, not paid. For guaranteed, scheduled placement choose clearly disclosed sponsored content.