Quick answer: A press release on Baginda168 is a company-supplied announcement — a launch, licence, new feature, partnership or milestone — that we review, clearly label and publish to our adult, UK-facing casino audience. It is marked as company-supplied, never disguised as independent editorial. Submit your release to get started.

Key takeaways

• What it is: a clearly labelled, company-supplied gambling-industry announcement.
• Best for: launches, licences, funding, features, partnerships and milestones.
• How: send your release and key facts via the contact page; we review, label and publish.
• Standards: no guaranteed wins, no invented odds/RTP/bonus figures; licensed operators only.
• Pricing: by scope and placement — request current rates.

What a gambling press release is

A press release is a formal, company-issued announcement written to inform readers about news from a licensed operator, affiliate, game studio or supplier. Unlike sponsored content, which tells your story at length, a release leads with the news: what happened, who is involved and why it matters. On Baginda168 it is published as a clearly labelled, company-supplied announcement, so readers never mistake it for our own reporting.

What press-release distribution here includes

• Publishing your release as a labelled announcement on Baginda168.
• Editorial review for accuracy, clarity and compliance before it goes live.
• An adult, UK-facing audience already following casino and betting news.
• Clear disclosure in line with the FTC guidelines and UK ad rules.
• Optional amplification via advertising or a partnership.

How to submit a press release

1. Prepare your release — lead with the news, include the essential facts, a quote and a link to learn more.
2. Send it to our desk via the contact page or [email protected], with any embargo date.
3. We review it for accuracy, licensing and compliance, and confirm placement and timing.
4. We publish and label it as a company-supplied announcement.

What to include in your release

• A clear, specific headline stating the news, not a slogan.
• The essential facts up top: what, who, when, where and why it matters.
• At least one quote from a named spokesperson.
• Accurate, verifiable detail — the licence, market, feature or partner involved.
• Relevant links, a logo or image and a contact for follow-up.
• Required 18+ and responsible-gambling messaging; nothing that reads as guaranteed winnings.

18+ only. Gamble responsibly. If gambling is causing harm, seek help — free, confidential support is available from recognised problem-gambling charities and helplines. Nothing on Baginda168 is a promise of winnings, and gambling should never be treated as a way to make money.

What we will not publish

We decline releases that promote unlicensed operators, target under-18s, or claim guaranteed wins or returns. We do not publish invented odds, RTP, bonus amounts or payout figures — use your own verified terms with conditions shown. And we do not sell undisclosed or disguised paid links inside a release; the announcement is labelled as company-supplied, plainly.

Press release vs sponsored content vs editorial

• Press release — your company-supplied announcement, labelled, focused on the news. This page.
• Sponsored content — a longer branded article, clearly labelled as sponsored.
• Independent editorial — our own reviews and reporting, decided by our team and never for sale.

Many operators pair a release for the news with sponsored content for the story, and cover both under a partnership.

When to send your announcement

Time your release to the news: a launch going live, a new market licence, a major feature, a funding round or a partnership. Send it ahead with a clear embargo if you need coordinated timing. Announcements land best when the news is genuinely new and the facts are locked — a release that has to be corrected later costs more attention than it earns.

Pricing

Press-release publishing is priced by scope, format and placement rather than a single flat fee, because a standalone announcement and a launch campaign are different jobs. Tell us what you are announcing and we will share current rates and turnaround. Request a quote.

Formatting tips for a strong release

A well-structured release is quicker to review and more likely to be read in full. A few habits make a noticeable difference:

• Put the most important fact in the first sentence, not the third paragraph.
• Write a headline that says what happened, so a reader understands the news at a glance.
• Keep paragraphs short and lead with facts before context.
• Attribute claims and quotes to a named person who can stand behind them.
• Include only accurate, verifiable figures — and skip any figure you cannot support.
• End with a brief boilerplate about your company and a contact for follow-up.

If your draft needs tightening, we can suggest edits before publication so the announcement reads clearly to a UK casino audience.

About Baginda168

Baginda168 is an independent, UK-facing casino and betting review publication. We test and describe licensed gambling products so that adult readers can make informed choices, and we operate under a clear editorial policy: reviews and rankings are decided by our team, not by advertisers. You can learn who we are and how to reach us through our about us and contact page. All paid and company-supplied placements are labelled in line with the FTC endorsement guidelines and the advertising rules that apply to gambling content in Great Britain, and nothing we publish is financial or betting advice. Commercial enquiries go to [email protected].

18+ only. Gamble responsibly. If gambling is causing harm, seek help — free, confidential support is available from recognised problem-gambling charities and helplines. Nothing on Baginda168 is a promise of winnings, and gambling should never be treated as a way to make money.

Frequently asked questions

How do I submit a press release?

Send your announcement and key facts via the contact page or [email protected]. We review, confirm timing, then publish and label it.

How much does it cost?

It depends on scope, format and placement. Request current rates with a note on what you are announcing.

What is the difference between a press release and sponsored content?

A release is a short, news-focused announcement; sponsored content is a longer branded article. Both are clearly labelled.

Is a press release the same as an independent review?

No. A release is company-supplied and labelled as such. Our independent reviews are decided by our team and cannot be bought.

What news can I announce?

Launches, market licences, funding rounds, new features, partnerships, responsible-gambling initiatives and milestones — for licensed operators.

Can you guarantee coverage or player numbers?

We guarantee publication of a compliant, labelled release, not editorial endorsement — and nothing on Baginda168 promises winnings or player outcomes.

Do you accept embargoed releases?

Yes. Include the embargo date when you submit and we will coordinate timing.

How much does gambling press release distribution cost on Baginda168?

Pricing depends on format, placement and scope rather than a flat fee. Request current rates and turnaround via our contact page.

How do I write a gambling press release?

Lead with the news, include the essential facts and a named quote, keep it accurate and non-promotional, and add a contact for follow-up. Our team can edit your draft to our standard.

Is this gambling press release distribution or single-site publishing?

We publish your release to our gambling readership and can extend reach through a partnership or wider campaign — ask for current options.